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"How FAST-TRACK Training made us $900,000".
By Abigail Stevens, Managing Director, Think Global Recruitment.

Before you read my story, and there are good 900,000 reasons why it’s worth reading, I’d like to ask you to put yourself in my shoes. Imagine you're the experienced MD of a well run, fast-growing recruitment company. You employ very competent, well trained former big billers from some of the UK’s best known recruitment firms, but apart from working harder and employing more good recruiters there doesn’t appear to be too much else you can do to take market share more quickly than you are at present.

Now imagine how you would react if a salesperson approached you with a claim that their product or service would add many thousands of dollars of extra profit to your bottom-line in the next twelve months. The word 'cynical' probably springs to mind? I was too, but upon taking a closer look at Mike Walmsley’s training I thought that it might be able to take the performance of my experienced recruiters to new levels.

It did, to a new level I'd never have believed. Regular use of Mike’s training sessions will soon have led to over $900,000 being added to my company's bottom line. That's $900,000 worth of business that we would not have got without FAST-TRACK training. We have already made an extra $450,000 in the first twelve months, and we have another $450,000 of extra business in the pipeline for Year 2. More importantly, it has enabled me to lay firm foundations for massive, sustained growth in the coming years.

So why am I sharing my story with you, even though there’s a risk that you could be one of my competitors?

The answer is easy. Not only do I believe that our industry should be forward looking in its approach to sharing knowledge, but I’d actually be genuinely surprised if most recruiters in the US aren’t using these training sessions in the very near future. In my opinion they’d be mad not to because when used correctly, Mike Walmsley’s FAST-TRACK training is a licence to print money – ethically & easily.

So what did I do to enable my experienced staff to benefit so spectacularly?

It started very simply. The whole company – and I do mean the whole company - including my administration team, watched each of the 30 to 40 minute sessions. We could see straight away that this wasn’t a typical training course to be “attended” just once, but rather an opportunity to re-engineer our sales processes. When you look closely at Mike's methods, you’ll see that he doesn’t just re-enforce best practice – he gives you the tools to do the same job but to a much, much higher level.

We began an interactive development programme based around Mike's training. On some days we re-watched an entire session before completing the accompanying workbooks - an interesting experience that re-enforced how much better we could become and how essential it was to watch the sessions over and over again.

On other days, we watched part of a session before discussing how the ideas could be adapted into our own style. The key word here is "discuss". All good managers know that if you can stimulate staff to work things out for themselves they take ownership and another great thing about FAST-TRACK is that it provides the inspiration for this type of discussion – which in turn leads to very positive results.

I’ve seen the sessions many times, and I could give you many more examples of how we’ve used the subtlety of Mike’s ideas and powerful business winning phrases to our advantage, including how we won one huge new client via a combination of more effective verbal referencing and referrals. However, we involve our staff in everything we do at Think Global Recruitment, so I’d rather that some of them shared their own success stories with you:

Experienced Consultant 1
 “I’ve worked for some big household names in recruitment and attended some of the most amazing training courses but it’s surprising how much you forget over time, or indeed, that you weren’t taught at all. The thing I love about FAST-TRACK is that it’s like having the world’s best training manager available 24 hours a day – and that you can just dip in to that resource to boost your performance in any specific area, whenever you want.

There’s no question in my mind that clients now view us differently to run-of-the-mill recruitment companies and that we are definitely more adept at winning new business and, crucially, at planning how to win that business.”

  
Experienced Consultant 2
 

“I’ve worked with some of the industry’s best performers and had some great training but after watching FAST-TRACK, my outlook on consultancy has changed. I definitely close more often now and I find it much easier to control clients in every area from taking a vacancy through to packing my diary with new client meetings.

The response from potential clients to the improved the way that we benefit-sell our candidates and the business-winning power of the FAST-TRACK approach to referencing has been startling. In fact, those two new approaches alone have enabled me to land some major, major accounts and helped me almost double the number of placements I made in previous 12 months.”

  
Experienced Consultant 3
 

“I now find it much easier to get to the same end point. For example, far more of my clients now see the candidates I recommend before I even send a CV and my interview-to-placement ratios have improved because of the new methods I use to prepare candidates for interview. FAST-TRACK isn’t like any other training course, because you can re-visit the material many times. If anyone is skeptical about the value of doing this they should try doing what we did.

We’re all very experienced but after taking 3 or 4 pages of notes, we were surprised at how much we had missed when we subsequently worked through the comprehensive workbooks. We also find the sessions invaluable for promoting discussion and simply asking “how could we do that?” or “what could we start doing differently?” has sparked off many, many new ideas.”

  
Experienced Consultant 4
 

“Think Global Recruitment has always been very hot on candidate referrals – in fact we’ve measured them for years - but after watching Candidate Power I very quickly realized that there is a better way to find the best candidates. To cut a long story short that session resulted in a four-fold increase in candidate generation and a clear improvement in our ability to target the best candidates rather than wasting time with poorer calibre people sourced from the internet or general advertising.

As the market improves this skill will enable us to win more business and fill more vacancies than ever before. In fact, we sourced so many excellent candidates from one particular company that they though we were headhunting from them. We weren’t – we were just working smarter !

  
Administration Team
 

“Watching FAST-TRACK has given us a much better understanding of what a consultant really does and has enabled us to provide them with better support by improving our internal systems. One small example is that we produced a checklist for the consultants to pre-screen candidates more effectively, source more new business contacts and secure more referrals. As simple as that sounds, we’re very proud that it’s resulted in more business, more candidates and less time wasted with unsuitable candidates. We’ve also found the sales tips very beneficial in that our own time management has improved and we are better able to overcome objections.

As importantly as anything, we’ve enjoyed the opportunity for the business to work as a team. Administration support is a crucial part of any successful business and because of the way we work at Think Global Recruitment we feel very, very positive about helping the company become even more successful.”

So I hope you’ve found my story useful. In a nutshell, by regularly watching and working with Mike’s training sessions, my staff now have much better control over every aspect of their jobs. They’re billing more, finding more candidates for free, winning more business and negotiating better rates – and perhaps most importantly of all, our clients are receiving better service.

In fact, I’ve even set up a new London office as a result of two top recruiters applying to me directly from a competitor as a result of hearing about these enhanced service levels from common clients.

If, after reading about my experiences you’re still pondering where to spend your training budget, my advice would be don’t hesitate – it could be the best investment you ever make.

Abigail Stevens, Managing Director, Think Global Recruitment.
See another FAST-TRACK Case Study.

 
   

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