In the this final part, Barnaby explains why the model is a bucket and how it relates back to branding

Next we follow the response stage with the buying experience after a purchase to build loyalty

Continued look at the processes in the ‘brand bucket’. Here we look at the response stage

How to begin building the link between your prospects and value proposition using the ‘brand bucket’ methodology

The video begins looking at the foundations of how the ‘brand bucket’ methodology works

Why it’s critical to look closely at your business’ systems, processes and measure everything when building a marketing strategy

Is there such thing as a ‘customer’ anymore in terms of marketing? Looks take a look…

Why it’s important for a brand to build a value proposition with the consumer

What exactly is a brand? How to approach building a brand that matters

Looking at successful brands that have used the ‘How’ strategy to execute a simple product/service