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    The Power of ‘How’ marketing (Part 12) (5.13 mins)

    In the this final part, Barnaby explains why the model is a bucket and how it relates back to branding

    The Power of ‘How’ marketing (Part 11) (7.27 mins)

    Next we follow the response stage with the buying experience after a purchase to build loyalty

    The Power of ‘How’ marketing (Part 10) (6.34 mins)

    Continued look at the processes in the ‘brand bucket’. Here we look at the response stage

    The Power of ‘How’ marketing (Part 9) (3.27 mins)

    How to begin building the link between your prospects and value proposition using the ‘brand bucket’ methodology

    The Power of ‘How’ marketing (Part 8) (6.12 mins)

    The video begins looking at the foundations of how the ‘brand bucket’ methodology works

    The Power of ‘How’ marketing (Part 7) (5.26 mins)

    Why it’s critical to look closely at your business’ systems, processes and measure everything when building a marketing strategy

    The Power of ‘How’ marketing (Part 6) (6.58 mins)

    Is there such thing as a ‘customer’ anymore in terms of marketing? Looks take a look…

    The Power of ‘How’ marketing (Part 5) (5.41 mins)

    Why it’s important for a brand to build a value proposition with the consumer

    The Power of ‘How’ marketing (Part 4) (7.51 mins)

    What exactly is a brand? How to approach building a brand that matters

    The Power of ‘How’ marketing (Part 3) (6.12 mins)

    Looking at successful brands that have used the ‘How’ strategy to execute a simple product/service

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