The Power of ‘How’ marketing (Part 12) (5.13 mins)
In the this final part, Barnaby explains why the model is a bucket and how it relates back to branding
In the this final part, Barnaby explains why the model is a bucket and how it relates back to branding
Next we follow the response stage with the buying experience after a purchase to build loyalty
Continued look at the processes in the ‘brand bucket’. Here we look at the response stage
How to begin building the link between your prospects and value proposition using the ‘brand bucket’ methodology
The video begins looking at the foundations of how the ‘brand bucket’ methodology works
Why it’s critical to look closely at your business’ systems, processes and measure everything when building a marketing strategy
Is there such thing as a ‘customer’ anymore in terms of marketing? Looks take a look…
Why it’s important for a brand to build a value proposition with the consumer
What exactly is a brand? How to approach building a brand that matters
Looking at successful brands that have used the ‘How’ strategy to execute a simple product/service